Tyres

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.

The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

Continental Tyres is a German tyre manufacturer founded in Hanover in 1871. They have over 200,000 highly skilled employees in 53 countries across the world including here in the UK.

Continental is a true premium tyre brand you can trust. Their commitment to safety ensures that every tyre is manufactured using the best quality raw materials and construction techniques. for excellent performance no matter the requirements. They’re the only company to win all three Auto Express awards for best summer, winter and all-season tyres, in the same year.

There is a reason why one in every three passenger cars made in Europe is fitted with Continental tyres as standard by leading car manufacturers.

Founded by John Boyd Dunlop in 1889, Dunlop has been a worldwide brand in the industry for well over a century.

Dunlop offers a wide range of top performing, high quality tyres to ensure that drivers get the best possible enjoyment out of their drive in all road conditions. As well as having award winning tyre products, the Dunlop brand is known for giving generations of drivers high standards that they can always rely on.

Dunlop Tyres are known for their exceptional quality and durability and with over 120 years of experience in producing safe and durable car tyres, Dunlop tyres are designed to deliver great traction and handling, resulting in a much more comfortable ride for drivers and increased fuel efficiency.

Goodyear is one of the world’s largest tyre companies with over 100 years of producing tyres that deliver outstanding performance and durability. Throughout history, Goodyear has always been a pioneer of innovation, implementing new technologies to inspire and empower you to discover new experiences. Goodyear is a familiar name and are known for their award-winning premium tyres that are designed with leading car manufacturers in mind, with many superior tyre product being selected as Original Equipment by many work leading car manufacturers including, Audi, Porsche, BMW and many more.

Goodyear has pushed the boundaries of tyre development for over 125 years. Now, with the widespread adoption of electric vehicles and being top rated tyres for electric vehicles.

Goodyear empowers drivers to feel free and enjoy life experiences, ensuring they are ready for anything.

Hankook manufactures globally innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports.

Aspiring to bring consumers the most superior product quality, technological excellence and driving satisfaction, Hankook continuously invests in research and development maintaining five R&D centres and eight production facilities around the world.

The company creates bespoke tyre solutions for Original Equipment according to the requirements of leading premium car manufacturers across the globe and produces over 97 million tyres for passenger cars, commercial vehicles and motorsports each year.

Hankook employs approximately 20,000 people worldwide and sell products in over 160 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their Original Equipment

Hankook are proud global sponsors of the Europa League and official technical partner and exclusive tyre supplier for the ABB FIA Formula E World Championship.

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tyres and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Pirelli, founded in Milan in 1872, today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

Pirelli continues to deliver innovative tyres across its comprehensive product portfolio of tyres for cars, 4x4s, vans bikes and more. Its state-of-the-art technology is transferred to each product, enhancing the driving experience.

Pirelli has been supplying racing tyres since 1907, allowing advanced motorsport technology to be passed down to everyday consumer products, providing the final consumer with maximum levels of performance and safety. The company supports of 460 car and motorcycle sport events and has been the exclusive tyre supplier of the Formula One™ World Championship since 2011.

You can fund Pirelli tyres for all conditions, surfaces and sizes to meet your vehicle needs and driving habits. With P Zero, Cinturato and Scorpion product families available, find the perfect Pirelli tyres for your vehicle today.

Launched in 2015, Davanti Tyres combines expert engineering, advanced manufacturing processes and extensive testing & development to deliver a comprehensive range of tyres for passenger cars, SUVs and light commercial vehicles.

Sold in more than 70 countries, Davanti’s diverse product range caters to all driving needs, from seasonal and all-season to ultra-high performance and all-terrain tyres.

Every Davanti tyre is subjected to rigorous testing regimes that exceed industry standards, going beyond EU labelling and UTQG, to ensure the highest standards before going into full production. Davanti tests its tyres at some of Europe’s toughest proving grounds, including Davanti’s dedicated European Development Centre at Applus IDIADA in Spain and UTAC in Ivalo, Finland. These rigorous tests guarantee that all Davanti tyres provide safe, predictable handling, superior driving comfort and maximise vehicle performance capabilities.

Firestone has manufactured tyres for more than 120 years and was one of the early equipment suppliers to Ford. As such, the American specialist has built a trusted reputation for developing cutting-edge technology that has brought sustained success in the motorsport arena. Now part of the world-leading Bridgestone group, Firestone continues to manufacture tyres that make driving safe, efficient, and comfortable.

Due to being owned by Bridgestone, the development which comes from OE on Bridgestone is taken into the Firestone range. An example of this is where Bridgestone took it’s learning from the award winning Turanza 6 EV ready tyre to produce the Roadhawk 2 which is also an EV ready tyre which includes ‘Enliten Technology’ for improved mileage.

Firestone’s line-up is constantly evolving to keep up with market trends both in terms of sizes as well as patterns. This is evident with the new sizes across the Firehawk Sport and Roadhawk 2 patterns both have ‘A’ rated wet grip across the range.

Founded in 1960, the Kumho Tire Company based in Seoul, South Korea is one of the world’s leading tyre manufacturers with revenues in excess of three billion dollars. The company is on target to produce over 60 million tyres worldwide in 2024.

With over 5,600 employees worldwide, Kumho develops, manufactures and markets tyres primarily for cars, SUVs, vans and trucks.

Kumho operates production facilities in Korea, China, Vietnam and the United States. The company also maintains research and development centres in Korea, China, Europe and North America.

Kumho is an original equipment supplier to car manufacturers such as Audi, Hyundai, Kia, Mercedes-Benz, Renault and Volkswagen.

Kumho is currently the Official Tyre Partner of Tottenham Hotspur, AC Milan and Eintracht Frankfurt football clubs

With Europe’s roads as their test track, Vredestein builds premium quality tyres for cutting edge performance. Every tyre is refined by design, fine-tuned by Alpine descents, refined by scenic routes and advanced by technology.

Inspired by over a century of craftsmanship and a renowned reputation for pioneering all-season and winter tyres, the Dutch brand has an unrelenting drive to constantly improve the performance of its products.

Vredestein’s R&D centres are constantly engineering and designing new generations of tyres, which are often rewarded with top results in independent international tests.

Vredestein’s strategy is clear: to produce premium quality tyres with the best value for money.

YOKOHAMA tyres are the oldest Japanese producer of passenger car, 4×4/SUV, truck, bus and motorsport tyres and celebrated its 100th anniversary in 2017.

Established in 1917, YOKOHAMA is Japan’s oldest tyre manufacturer. Today, it is a highly regarded leader in high-performance tyres, producing car, 4×4, winter, all-season, van and motorsport tyres.

YOKOHAMA tyres are fitted as original equipment to many of the world’s leading premium vehicle manufacturers including, Audi, BMW, Lexus, Mercedes-Benz and Porsche.

The company is the sole tyre supplier to numerous motorsport championships in the UK and many more worldwide. YOKOHAMA are proud to be the official tyre partner of the ATP tennis tour and 2025 sees the company begin a 3-year control tyre and sponsorship deal with the Time Attack Organisation in the UK.

Apollo Tyres, one of the fastest growing tyre brands in the world. As a spirited challenger and trusted ally in the tyre industry, we are dedicated to providing dynamic performance and reliability.

We specialize in offering a wide range of high-quality tyres for passenger cars, industrial vehicles, trucks, and buses, which are especially designed for European conditions by our R&D team based in the Netherlands.

Our unwavering commitment to dynamic performance ensures that we’re always advancing to meet the evolving needs of our customers. Join us on this journey and together, let’s Go the Distance.

Landsail Tyres is built on one simple principle: using the best available technology to produce high-quality tyres. This philosophy has made Landsail a trusted brand in over 160 countries, including the UK & Ireland, where one in every 25 tyres sold is a Landsail. 

Innovation drives Landsail’s production, from state-of-the-art manufacturing to its creative engineering solutions that continuously enhance performance standards. Across its range, Landsail’s research and development team has engineered specific features that deliver class-leading performance and safety while exceeding stringent regulations on efficiency, noise and grip. 

Millions of drivers trust Landsail because of its ongoing commitment to delivering products that optimise safety, performance and value. With an innovative approach to design, manufacturing and distribution, Landsail provides the confidence that drivers need in the safety and performance of their vehicles.

Rapid tyres are made using the latest tyre production methods, top quality raw materials and are tested and inspected to the highest standards.

When it comes to performance, Rapid have some notable strengths. One of the key features of Rapid is their grip on both wet and dry surfaces. This is due to their unique tread design, which features multiple sipes that help disperse water and enhance traction.  Rapid tyres also offer a comfortable ride using advanced noise-reducing technology and are known to help improve fuel efficiency when following good driving habits.

Rapid have gained a reputation for providing quality tyres at an affordable price. They offer a range of tyres for passenger cars, SUVs, and light trucks, making them a versatile choice for many vehicle owners. As well as being a household name in its domestic market of China. Rapid also supplies tyres to more than 90 countries across the world.

Zhongce Rubber Group Co. Ltd. (ZC Rubber) was founded in 1958 and is one of the world’s largest tyre manufacturers, consistently ranking in the Top 9 globally. Headquartered in Hangzhou, China, ZC Rubber operates nine manufacturing plants and distributes its products in over 200 countries.

Goodride, launched in 1997 as a key brand of ZC Rubber and provides high-performance tyres for passenger cars, SUVs, light trucks, and commercial vehicles. Known for their durability, reliability, and safety, Goodride tyres meet international standards such as DOT and UNECE certifications.

Available worldwide, Goodride tyres utilise cutting-edge technology to deliver excellent traction, fuel efficiency, and consistent performance across diverse driving conditions, making them a trusted choice for drivers worldwide​.

iLink is one of the core brands from the Zodo Tyre Co. Ltd. which currently produces over 25 million tyres a year and supplies to over 100 countries around the world.

iLink has a range of over 1,000 SKUs covering passenger car, SUV, Van, RFT, EV, winter and all-season segments. iLink boast a wide range of affordable tyres that utilise the same technology used by premium competitors.

If you’re searching for high-performance tyres that don’t cost the earth, look no further. Every iLink tyre features a clever groove design that will take your driving experience to the next level.

Whether you need high-speed stability, wet handling, or low noise levels, you’ll find it with iLink.